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How to Choose the Suitable Merchandise for Your Events

2505 Views 0 Liked Posted on: February 16th 2023
By: Aldrin Odeza

Every business yearns to organize impactful and memorable events to let those in attendance (or even those absent, by the power of social media) have a lasting impression of their business or product. In order to do so, one important thing to consider is choosing the right event gift or merchandise for the audience.

This could prove to be quite tricky, as what you give them could very well become the only impression they have of you and your business. Gifting the wrong merchandise will let the attendees think that you are not eligible nor professional enough to patronize or partner with. Therefore, here are 5 important points to consider when picking the gift for your event:

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Budget

The very first thing you must do is calculate and, if possible, adjust your budget, as it will determine which quality and quantity of the items will be.

For a small event with a limited  budget, you might choose to sacrifice quantity for higher quality goods (more on that later!), but if you are organizing a large-scale event, you can try for a more unique approach that is of course of acceptable quality but not as expensive. For example, you might choose a high-quality leather wallet for a small gathering, but for a larger event, you can opt for a nicely engineered pen instead.

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Avoid Disposables

Always pick non-disposable items as your merchandise. Disposables will disappear after some time, but non-disposable items will remain and remind people of your company, product, or services. It’ll be even better if it’s an item meant for daily use, as whenever they pick up and use it, your brand will be etched onto their eyes and hearts.

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No Compromise on Quality

As mentioned previously, pay attention to the quality of your gifts even though they are given away for free. They play an enormous role as promotional mediums that represent the company's image. A low-quality merchandise will only serve to indicate that your product or services might be of the same quality. Even if the budget might put a constraint on your choices, always look for gifts that are of good quality.

The higher the quality, the more memorable it will be.

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Target

You must understand your company or the event’s target market and proceed to find the right merchandise that is in line with their needs.

If your events are catered for white-collar professionals, you may choose to give them office supplies. If the target audience is young college students or fresh graduates, you can consider more modern or trendy office supplies or reusable water bottles. Whatever it is, the important point is to make sure that it is something convenient and suits their needs perfectly.

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Utility

Giving gifts to the audience isn’t meant to only promote your company’s services or product for that one-time event. It also serves to leave a good, lasting impression that in the long run can attract them to become your loyal customers. In order to fulfil this role, it is imperative that you choose useful, durable items that ideally can be used for various purposes.

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Choosing the appropriate merchandise for a company event might seem trivial, but as seen above, it can potentially produce an enormous impact on furthering your company’s image and sales. When chosen well, they will accompany your customers for a long time while maintaining that promotional value. The five points above can be shortened to BANTU, the Indonesian equivalent to the verb ‘help’. Esco merchandise strives to help you and your customer by providing a high-quality merchandise suitable for any event, from office supplies to other attractive items.

Check out our website, escomerchandise.com, and our official Instagram @escomerchandiseofficial for more updates.

Posted in: Esco, Care!

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